RightClick Nigeria Limited is recruiting for:
Copywriter (Website)
Job Objective
The Copywriter will be responsible for coming up with words and verbal content that will be used to complement the visual elements in promotional material for websites. Emphasis is on content creation, amendment and/or addition.
Key Responsibilities
• Regularly Interacting with clients and advising them regarding content related issues
• Developing highly effective, original and targeted marketing website copy for the promotion and sale of goods and services.
• Working in tandem with other departments of the organization and writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
• A thorough understanding of the target audience and maintaining the right tone of voice while writing copy
• Work is deadline driven. While there is officially a 5 day week, work frequently extends into evenings and weekends when deadlines have to be met
Key Result Areas
• Attending or holding meetings with account executives, at which time the client's requirements and core messages are discussed
• Gaining a deep understanding of the product/service, target audience and competitor activities in the market
• Exploring different ideas and concepts for both the visual and verbal elements in union with the creative team
• Preparing drafts of different initial options for the project team. They may either be rejected or developed into workable concepts
• Make changes to the copy until the client is satisfied
• May play a role in coordinating the production phase; booking and liaising with designers, illustrators, printers, photographers and production companies
Skills Required
• Excellent command over the English language. Expert writing skills, editing and proof reading abilities
• Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.
• Creative bend of mind with strong visualization skills
• Exposure to writing online web content, print promotional materials, press releases, copy to assist advertising and marketing efforts, etc.
• Quick idea generation, ability to come up with ideas at a drop of a hat
• Delivering within short time frames and meeting tight deadlines
• Highly creative and imaginative, and curious about clients' products or services
• Skilled in writing clear, concise and grammatically correct copy
• Understand the different language styles that appeal to various target markets
• Have excellent interpersonal and communication skills
• Work well in a team and with a range of creative people
• Ability to work under pressure and manage workloads effectively
• Highly self-motivated and well-organised
• Ability to see other people's points of view and take on board feedback
• Have an eye for detail
• Good leadership, people and project management skills
Qualifications
• A good first degree in Mass Communications, English or related discipline
• Fluency in speaking and writing French will be an added advantage
• Some background understanding of Business Writing is desirable
• An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit
Experience
• 2+ years of direct response copywriting experience — samples required.
• Strong experience copywriting and testing for online communications – online solicitation and email experience required; membership and/or continuity club experience strongly preferred.
• Brand strategy and implementation support experience preferred.
The Copywriter will be responsible for coming up with words and verbal content that will be used to complement the visual elements in promotional material for websites. Emphasis is on content creation, amendment and/or addition.
Key Responsibilities
• Regularly Interacting with clients and advising them regarding content related issues
• Developing highly effective, original and targeted marketing website copy for the promotion and sale of goods and services.
• Working in tandem with other departments of the organization and writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
• A thorough understanding of the target audience and maintaining the right tone of voice while writing copy
• Work is deadline driven. While there is officially a 5 day week, work frequently extends into evenings and weekends when deadlines have to be met
Key Result Areas
• Attending or holding meetings with account executives, at which time the client's requirements and core messages are discussed
• Gaining a deep understanding of the product/service, target audience and competitor activities in the market
• Exploring different ideas and concepts for both the visual and verbal elements in union with the creative team
• Preparing drafts of different initial options for the project team. They may either be rejected or developed into workable concepts
• Make changes to the copy until the client is satisfied
• May play a role in coordinating the production phase; booking and liaising with designers, illustrators, printers, photographers and production companies
Skills Required
• Excellent command over the English language. Expert writing skills, editing and proof reading abilities
• Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.
• Creative bend of mind with strong visualization skills
• Exposure to writing online web content, print promotional materials, press releases, copy to assist advertising and marketing efforts, etc.
• Quick idea generation, ability to come up with ideas at a drop of a hat
• Delivering within short time frames and meeting tight deadlines
• Highly creative and imaginative, and curious about clients' products or services
• Skilled in writing clear, concise and grammatically correct copy
• Understand the different language styles that appeal to various target markets
• Have excellent interpersonal and communication skills
• Work well in a team and with a range of creative people
• Ability to work under pressure and manage workloads effectively
• Highly self-motivated and well-organised
• Ability to see other people's points of view and take on board feedback
• Have an eye for detail
• Good leadership, people and project management skills
Qualifications
• A good first degree in Mass Communications, English or related discipline
• Fluency in speaking and writing French will be an added advantage
• Some background understanding of Business Writing is desirable
• An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit
Experience
• 2+ years of direct response copywriting experience — samples required.
• Strong experience copywriting and testing for online communications – online solicitation and email experience required; membership and/or continuity club experience strongly preferred.
• Brand strategy and implementation support experience preferred.
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