Wednesday, September 22, 2010

Job at Adexen:Product Manager

Adexen is looking for a Product Manager for an international pharmaceutical Group.
As Product Champion, the Product Manager demonstrates excellent knowledge and practice in sales & marketing, and he fully exploits the full market potential of Group products in all the different markets, namely African countries: Kenya, Uganda, Tanzania, Nigeria, Ghana, Ethiopia, Sierra Leone, and Liberia.
The position is based in Lagos.
·  To effectively communicate product benefits to all the relevant customers:  1. the provider 2. the pay or 3. the pharmacist  4. the patient and 5. the sales force with the aim to achieve predetermined sales and profit margins
·  To reinforce and grow customer loyalty to our products and ensure product launches
·  To prepare and present marketing plan (strategy) per product on an annual basis
·  To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
·  To plan and calendarize actions by cycle and by target in collaboration with the Head of Operations and Country Managers
·  To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
·  Maintain key customer and opinion leader contact to maximize Group product performance in the respective therapeutic field
·  To define the customer chain analysis and analyze relationships/links between them
·  Comply with relevant legislation, ethical standards and company policies.
·  Liaise with relevant staff in medical, regulatory affairs , sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
·  To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
·  To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors and therapeutic area through relevant tools (training)
·  Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
·  To set budgets for and control allocated promotional expenditure for the product(s)
·  Participate in building the new product launch procedure
·  Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.
·  BA/B.Sc Degree / HND with  biology and mathematics
·  3 years product management or other pharmaceutical management experience or FMCG.
·  FMCG training with at least 3yrs of Brand/Product Management experience from recognised International Company.
·  Good experience with formal brand planning processes with P&L forecasting/ structures.Experience in West African countries would be an advantage
·  Cost management, pricing strategy, research based methodologies for commercial application.Strong Consumer Health Care background an advantage
·  New product development experience
·  In-depth knowledge of the pharmaceutical industry and its distribution system
·  Effective strategic planning abilities
·  Ability to communicate commercial value of our products to target audience
·  Willing and able to travel extensively
·  Analytic& synthetic capacity
·  Effective forecasting, budgeting skills
·  Top negotiating skills
·  Developing skills, training and enabling learning on the job
·  Making decisions & driving necessary changes for performance
·  Knowing how to deal with conflict
Attractive package
Please send us your English resume in Word format at:

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